BMIE Market 07980

Morris County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	2,675 2020–2024 ACS 5-year estimate ±741 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	754 2020–2024 ACS 5-year estimate ±186 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	2,307 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	898 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$162,955 2020–2024 ACS 5-year estimate ±51,178 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.9 2020–2024 ACS 5-year estimate ±10 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,399 2020–2024 ACS 5-year estimate ±281 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$689,200 2020–2024 ACS 5-year estimate ±65,106 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.4 sq mi Census Gazetteer 2020
Restaurants	14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07980
Restaurants per 10,000 residents	43.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+27.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+75.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 12–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.44) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	68 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	73 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07980. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.44, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	67.8	68	40%	+27.1
Restaurant Opportunity Score	56.0	56	35%	+19.6
Market Momentum Score	73.2	73	25%	+18.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	2,675	50	40%	+20.1
Median household income (ACS)	162,955	97	40%	+38.9
Households (ACS)	754	44	20%	+8.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	27.3	69	35%	+24.2
Restaurants per 10,000 residents (lower = more room)	52.3	9	25%	+2.3
Population (ACS)	2,675	50	20%	+10.0
Median household income (ACS)	162,955	97	20%	+19.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	16.7	75	50%	+37.3
10-year restaurant growth	27.3	69	30%	+20.8
20-year restaurant growth	75	76	20%	+15.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (24)

By cuisine

Bakery 6 · Dessert 4 · American 3 · Coffee 3 · Italian 3 · Sandwiches 3 · Asian 1 · European 1 · Greek 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Mediterranean 1 · Mexican 1 · Pizza 1 · Thai 1

By type

Restaurant (service type not stated) 11 · Bakery 6 · Dessert 5 · Casual dining 3 · Coffee shop 3 · Bar 2 · Café 2 · Quick service 2 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
12 Islands Greek Taverna	Restaurant (service type not stated)	Greek · Mediterranean · European	1255 Valley Rd	open
Bar Cilento	Bar	Italian	37 Plainfield Rd	open
Biagio's	Restaurant (service type not stated) · Casual dining	Italian · American	239 Main Ave	open
Biens Chocolate Centerpieces	Dessert · Bakery	Dessert · Bakery	266 Main Ave	open
Blimpie	Other · Juice, smoothie, tea	Sandwiches · Juice / smoothies	1001 Valley Rd	open
Brooklyn Pizza	Restaurant (service type not stated)	Pizza · Italian	258 Main Ave	open
Dunkin' Dunkin'	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	1001 Valley Rd	open
Gluten Free Gloriously	Bakery	Bakery	267 Main Ave	open
Green Tree Natural Foods LLC	Restaurant (service type not stated)		1127 Valley Road Blg 3	open
Kaela's Kakes	Bakery · Dessert	Bakery · Dessert	108 Central Ave	open
Longhill Food Inc	Restaurant (service type not stated)		1279 Valley Rd	open
Na J Associates Llc	Restaurant (service type not stated)		1255 Valley Rd	open
O'Bagel Bagelry and Deli O'Bagel	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	1168 Valley Rd	open
Ramcorp Foods Llc	Restaurant (service type not stated)		1001 Valley Rd	open
Stirling & Co	Café · Coffee shop	Coffee · Sandwiches	184 Central Ave	open
Stirling House Diner	Casual dining · Restaurant (service type not stated)	American	1079 Valley Rd	open
Sweet Passion Cakery	Bakery · Dessert	Bakery · Dessert	267 Main Ave	open
Taco Bell	Restaurant (service type not stated)	Mexican	1031 Valley Rd	open
Thai Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	1168 Valley Rd #3	open
The Stirling Fountain	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	225 Main Ave	open
The Stirling Hotel	Casual dining · Bar	American	227 Main Ave	open
Wendy's Wendy's	Quick service		1057 Valley Rd	open
World of Coffee	Coffee shop · Café	Coffee	328 Essex St	open
C & S Stirling Llc	Restaurant (service type not stated)		1079 Valley Rd # 1079	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	7	—	—	—	1	SIC1987
1995	8	7	—	—	—	1	SIC1987
1996	10	9	—	—	—	1	SIC1987
1997	9	8	—	—	—	1	SIC1987
1998	11	9	5	1	3	1	NAICS1997
1999	12	9	5	1	3	1	NAICS1997
2000	12	9	5	2	2	1	NAICS1997
2001	12	9	5	2	2	1	NAICS1997
2002	10	8	6	1	1	1	NAICS1997
2003	11	8	6	1	1	1	NAICS2002
2004	12	10	7	1	2	1	NAICS2002
2005	13	11	8	1	2	1	NAICS2002
2006	12	10	8	1	1	1	NAICS2002
2007	11	9	7	1	1	1	NAICS2002
2008	12	10	8	1	1	1	NAICS2007
2009	12	10	8	1	1	1	NAICS2007
2010	11	10	8	2	—	—	NAICS2007
2011	12	10	8	2	—	—	NAICS2007
2012	14	12	9	2	1	—	NAICS2012
2013	13	11	8	2	1	—	NAICS2012
2014	12	10	7	2	1	—	NAICS2012
2015	15	13	9	3	1	—	NAICS2012
2016	13	10	6	2	2	—	NAICS2012
2017	14	11	6	3	—	—	NAICS2017
2018	15	12	6	4	—	—	NAICS2017
2019	14	11	6	3	—	—	NAICS2017
2020	16	12	6	4	—	—	NAICS2017
2021	15	12	6	4	—	—	NAICS2017
2022	16	13	7	4	—	—	NAICS2022
2023	17	14	7	4	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07980. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07946	0.7 mi	4	2023
07933	2.4 mi	10	2023
07939	3.1 mi	—
07059	3.1 mi	41	2023
07920	3.2 mi	34	2023
07922	3.5 mi	24	2023
07976	3.7 mi	1	2016
07069	3.8 mi	19	2023
07935	4.7 mi	1	2016
07974	5.0 mi	24	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.