BMIE Market 08098

Salem County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,680 2020–2024 ACS 5-year estimate ±330 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,336 2020–2024 ACS 5-year estimate ±213 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,090 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,582 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$110,913 2020–2024 ACS 5-year estimate ±14,575 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,250 2020–2024 ACS 5-year estimate ±250 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$326,300 2020–2024 ACS 5-year estimate ±22,397 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	57.9 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08098
Restaurants per 10,000 residents	17.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+18.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+18.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-7.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+44.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 12–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.65) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	60 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08098. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.65, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.6	77	40%	+30.6
Restaurant Opportunity Score	67.7	68	35%	+23.7
Market Momentum Score	60.0	60	25%	+15.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,680	70	40%	+28.1
Median household income (ACS)	110,913	87	40%	+34.8
Households (ACS)	3,336	68	20%	+13.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	18.2	62	35%	+21.5
Restaurants per 10,000 residents (lower = more room)	13.4	59	25%	+14.7
Population (ACS)	9,680	70	20%	+14.1
Median household income (ACS)	110,913	87	20%	+17.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	18.2	76	50%	+38.0
10-year restaurant growth	18.2	62	30%	+18.5
20-year restaurant growth	-7.1	18	20%	+3.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (38)

By cuisine

Coffee 6 · Pizza 6 · American 5 · Dessert 5 · Italian 4 · Burgers 3 · Sandwiches 3 · Bakery 2 · Ice cream / frozen desserts 2 · Asian 1 · Caribbean 1 · Chinese 1 · Filipino 1 · Juice / smoothies 1 · Mexican 1 · Spanish / tapas 1

By type

Restaurant (service type not stated) 17 · Bar 9 · Casual dining 7 · Dessert 6 · Bakery 4 · Café 4 · Quick service 4 · Brewery / taproom 2 · Coffee shop 2 · Winery / distillery / taproom 2 · Catering 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Amexirican	Restaurant (service type not stated)	Mexican · Spanish / tapas	780 Route 40	open
Auburn Road Vineyard & Winery	Winery / distillery / taproom · Bar		117 Sharptown-Auburn Rd	open
Bon Bakery	Bakery · Dessert	Bakery · Dessert	160 West Ave	open
Bullhide Brewery	Brewery / taproom · Casual dining · Bar		761 US-40 Building 3	open
Bullies Bistro	Casual dining · Restaurant (service type not stated) · Bar			open
Chestnut Run Farm	Winery / distillery / taproom		66 Stewart Rd	open
Cowtown Restaurant	Restaurant (service type not stated)	American	780 Route 40	open
Cream Valley Custard	Dessert	Ice cream / frozen desserts · Dessert	195 East Ave	open
Dawn's Deli	Specialty food shop · Quick service	Sandwiches	17 N Main St	open
Doaks Dairy	Dessert	Ice cream / frozen desserts · Filipino	470 Alloway Woodstown Rd	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	300 West Ave Unit C	open
Farmers & Bankers Brewing	Brewery / taproom · Bar		8 N Main St	open
Gao Sheng Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	859 NJ-45	open
Gus's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	14 S Main St	open
Joe's Pizza	Restaurant (service type not stated)	Pizza	859 RTE 40 Ste B	open
Joe's Pizza	Restaurant (service type not stated)	Pizza · Italian	859 NJ-45	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	400 West Ave (Hwy 40 W)	open
Nick's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	1197 US-40	open
Outpost Cafe	Café	Coffee	8 N Main St	open
Papa Luigi Pizzeria	Restaurant (service type not stated)	Pizza · Italian	39 N Main St	open
Paris Cafe	Café	Coffee	10 S Main St	open
Platters That Matter LLC	Catering · Restaurant (service type not stated)	Sandwiches	8 West Ave	open
Prestige Diner Inc	Restaurant (service type not stated)		16 East Ave	open
Ravello Woodfire Pizza	Restaurant (service type not stated)	Pizza	117 Sharptown Auburn Rd	open
Robbins Resort and Cafe'	Café	Coffee		open
Rushes Restaurant	Restaurant (service type not stated) · Casual dining · Bar	Burgers · American	197 East Ave	open
Sedellahs	Casual dining · Restaurant (service type not stated) · Bar	Caribbean	780 Harding Hwy	open
SUBWAY	Other	Sandwiches	300 West Ave	open
Sunshine Nutrition - Woodstown NJ	Café · Juice, smoothie, tea	Coffee · Juice / smoothies	8 West Ave	open
The Corner Bar	Bar · Casual dining		1002 US-40	open
The Nut Hut at Cowtown Rodeo	Dessert	Dessert	780 Route 40	open
The Vintner's Wife	Restaurant (service type not stated)		25 N Main St	open
Vassallo Hay & Straw	Bakery · Dessert · Coffee shop	Dessert · Coffee	198 Commissioners Pike	open
Wendy's Wendy's	Quick service	Burgers · American	861 Route 45	open
West Avenue Sweet Treats & Tea	Bakery	Bakery	8 West Ave	open
Woodstown Diner	Bar · Casual dining	American	16 East Ave	open
Woodstown Tavern	Casual dining · Restaurant (service type not stated) · Bar	American	13 N Main St	open
Woodstown Bakery And Coffee Shop	Café	Coffee	17 N Main St Ste B	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	9	—	—	—	1	SIC1987
1995	10	9	—	—	—	1	SIC1987
1996	11	10	—	—	—	1	SIC1987
1997	12	11	—	—	—	1	SIC1987
1998	13	11	5	4	2	1	NAICS1997
1999	14	11	4	4	2	2	NAICS1997
2000	13	10	4	3	2	2	NAICS1997
2001	17	12	5	4	2	2	NAICS1997
2002	18	13	4	6	2	1	NAICS1997
2003	19	14	4	7	2	1	NAICS2002
2004	18	14	5	7	2	1	NAICS2002
2005	17	13	4	6	3	—	NAICS2002
2006	21	16	7	6	3	1	NAICS2002
2007	21	18	7	7	4	1	NAICS2002
2008	19	17	9	5	3	—	NAICS2007
2009	18	16	8	4	4	—	NAICS2007
2010	18	16	7	5	4	—	NAICS2007
2011	16	13	5	5	3	—	NAICS2007
2012	16	13	6	5	2	—	NAICS2012
2013	13	11	4	5	2	—	NAICS2012
2014	13	11	4	4	3	—	NAICS2012
2015	13	11	3	5	3	—	NAICS2012
2016	14	12	3	6	3	—	NAICS2012
2017	14	11	—	8	—	—	NAICS2017
2018	16	11	—	8	—	—	NAICS2017
2019	19	13	—	9	—	—	NAICS2017
2020	20	14	—	10	—	—	NAICS2017
2021	18	13	4	8	—	—	NAICS2017
2022	21	15	3	10	—	—	NAICS2022
2023	19	13	4	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08098. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08039	4.2 mi	1	1997

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.