BMIE Market 48374
Oakland County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 17,672 2020–2024 ACS 5-year estimate ±1,248 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 5,525 2020–2024 ACS 5-year estimate ±357 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 14,049 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,704 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $182,827 2020–2024 ACS 5-year estimate ±19,390 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 39.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,548 2020–2024 ACS 5-year estimate ±663 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $577,700 2020–2024 ACS 5-year estimate ±24,052 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 9.1 sq mi Census Gazetteer 2020 |
| Restaurants | 22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48374 |
| Restaurants per 10,000 residents | 7.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +4.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +83.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +144.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +633.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 25 (range 21–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 82 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 86 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 82 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 75 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48374. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.50, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 86.2 | 86 | 40% | +34.5 |
| Restaurant Opportunity Score | 82.4 | 82 | 35% | +28.9 |
| Market Momentum Score | 75.0 | 75 | 25% | +18.8 |
Consumer Market Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 17,672 | 79 | 40% | +31.7 |
| Median household income (ACS) | 182,827 | 98 | 40% | +39.4 |
| Households (ACS) | 5,525 | 76 | 20% | +15.2 |
Restaurant Opportunity Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 83.3 | 89 | 35% | +31.3 |
| Restaurants per 10,000 residents (lower = more room) | 12.5 | 63 | 25% | +15.7 |
| Population (ACS) | 17,672 | 79 | 20% | +15.9 |
| Median household income (ACS) | 182,827 | 98 | 20% | +19.7 |
Market Momentum Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 4.8 | 61 | 50% | +30.6 |
| 10-year restaurant growth | 83.3 | 89 | 30% | +26.8 |
| 20-year restaurant growth | 144.4 | 88 | 20% | +17.7 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (30)
By cuisine
American 9 · Coffee 7 · Asian 2 · Chinese 2 · Dessert 2 · Greek 2 · Ice cream / frozen desserts 2 · Sandwiches 2 · Bakery 1 · BBQ 1 · Burgers 1 · Chicken / wings 1 · Italian 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Mexican 1 · Pizza 1 · Steakhouse 1 · Tea / bubble tea 1 · Thai 1
By type
Restaurant (service type not stated) 18 · Casual dining 6 · Café 5 · Coffee shop 5 · Bar 4 · Quick service 4 · Dessert 3 · Bakery 2 · Juice, smoothie, tea 2 · Specialty food shop 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 47966 Gr Enterprise Inc | Restaurant (service type not stated) | 47996 Grand River Ave | open | |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 47900 Grand River Ave | open |
| China King | Restaurant (service type not stated) | Chinese | 47770 Grand River Ave | open |
| Chopped Olive Modern Mediterranean- A Fast Casual Restaurant | Restaurant (service type not stated) · Quick service | Mediterranean | 47454 Grand River Ave | open |
| Dairy Queen Dairy Queen | Dessert · Quick service | Ice cream / frozen desserts · American | 48955 Grand River Ave | open |
| Detroit Wing Company | Restaurant (service type not stated) | Chicken / wings | 48975 Grand River, Ste 700 | open |
| Dickey's Barbecue Pit Dickey's Barbecue Pit National | Restaurant (service type not stated) | BBQ · American | 48975 Grand River Ave Ste 300 | open |
| Epoch Hospitality, Llc. | Restaurant (service type not stated) | 46700 Grand River Ave | open | |
| Firehouse Subs Firehouse Subs | Specialty food shop · Quick service | Sandwiches | 48955 Grand River Ave., Ste 100 | open |
| Fireside Grill & Patio | Casual dining · Restaurant (service type not stated) · Bar | American | 46100 Grand River Ave | open |
| Gatsby's | Casual dining · Bar | 45701 Grand River Ave | open | |
| Guido's Premium Pizza Novi | Restaurant (service type not stated) | Pizza · Italian | 47964 Grand River Ave | open |
| La Herradura Mexican Restaurant | Casual dining · Bar | Mexican · Latin American (other) | 47690 Grand River Ave | open |
| Leo's Coney Island Leo's Coney Island- Clio | Restaurant (service type not stated) | American · Greek | 47830 Grand River Ave | open |
| Menchie's Frozen Yogurt Menchie's Frozen Yogurt | Dessert | Dessert · Ice cream / frozen desserts | 48010 Grand River Ave | open |
| No.VI Coffee and Tea | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 47490 Grand River Ave | open |
| Olga's Kitchen Olga's Kitchen | Restaurant (service type not stated) | Greek · American | 47960 Grand River Ave | open |
| Outback Steakhouse Outback Steakhouse | Restaurant (service type not stated) | Steakhouse · American | 48020 Grand River Ave | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 47650 Grand River Ave (Kroger-Novi #63, 2) | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 27212 Beck Rd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café | Coffee | 27100 Wixom Rd | open |
| Subway | Other | Sandwiches | 47790 Grand River Ave | open |
| Szechuan Fan | Restaurant (service type not stated) | Chinese · Asian | 46077 Grand River Ave | open |
| Thai Basil Novi | Restaurant (service type not stated) | Thai · Asian | 47984 Grand River Ave | open |
| The Grand Diner | Restaurant (service type not stated) · Casual dining | Burgers · American | 48730 Grand River Ave | open |
| The Original Marketplace | Café · Restaurant (service type not stated) · Casual dining | Coffee · American | 26850 Providence Pkwy #115 | open |
| Tim Hortons Tim Hortons Cafe and Bake Shop | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 47296 Citygate Dr | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Juice / smoothies · Coffee | 48975 Grand River Avenue | open |
| Rosewood Fine Foods | Casual dining | American | 46077 Grand River Ave | closed |
| Z!eats (formerly Zoup!) | Restaurant (service type not stated) | 47996 Grand River Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 4 | 3 | — | — | — | 1 | SIC1987 |
| 1995 | 4 | 3 | — | — | — | 1 | SIC1987 |
| 1996 | 5 | 4 | — | — | — | 1 | SIC1987 |
| 1997 | 10 | 9 | — | — | — | 1 | SIC1987 |
| 1998 | 9 | 7 | 5 | 2 | — | 1 | NAICS1997 |
| 1999 | 9 | 7 | 5 | 2 | — | 1 | NAICS1997 |
| 2000 | 9 | 7 | 5 | 2 | — | 1 | NAICS1997 |
| 2001 | 11 | 9 | 7 | 1 | 1 | 1 | NAICS1997 |
| 2002 | 11 | 7 | 6 | — | 1 | 2 | NAICS1997 |
| 2003 | 10 | 9 | 7 | 1 | 1 | — | NAICS2002 |
| 2004 | 10 | 9 | 7 | 1 | 1 | — | NAICS2002 |
| 2005 | 13 | 10 | 7 | 2 | 1 | — | NAICS2002 |
| 2006 | 15 | 12 | 8 | 2 | 2 | 1 | NAICS2002 |
| 2007 | 14 | 9 | 7 | 1 | 1 | 1 | NAICS2002 |
| 2008 | 16 | 9 | 8 | — | 1 | 3 | NAICS2007 |
| 2009 | 18 | 12 | 9 | 1 | 2 | 1 | NAICS2007 |
| 2010 | 15 | 11 | 7 | 1 | 2 | — | NAICS2007 |
| 2011 | 16 | 12 | 8 | 2 | 1 | — | NAICS2007 |
| 2012 | 18 | 12 | 8 | 2 | 1 | — | NAICS2012 |
| 2013 | 18 | 12 | 8 | 2 | 1 | — | NAICS2012 |
| 2014 | 24 | 18 | 9 | 7 | 1 | — | NAICS2012 |
| 2015 | 24 | 18 | 13 | 4 | — | — | NAICS2012 |
| 2016 | 26 | 21 | 13 | 5 | 2 | — | NAICS2012 |
| 2017 | 30 | 21 | 11 | 5 | 3 | — | NAICS2017 |
| 2018 | 30 | 21 | 12 | 7 | — | — | NAICS2017 |
| 2019 | 32 | 20 | 11 | 7 | — | — | NAICS2017 |
| 2020 | 29 | 19 | 11 | 6 | — | — | NAICS2017 |
| 2021 | 31 | 21 | 11 | 7 | 3 | — | NAICS2017 |
| 2022 | 32 | 21 | 11 | 8 | — | — | NAICS2022 |
| 2023 | 33 | 22 | 11 | 9 | — | — | NAICS2022 |