BMIE Market 53191

Walworth County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,261 2020–2024 ACS 5-year estimate ±159 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,378 2020–2024 ACS 5-year estimate ±147 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	2,842 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,133 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$75,833 2020–2024 ACS 5-year estimate ±22,524 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	48.6 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$900 2020–2024 ACS 5-year estimate ±501 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$414,600 2020–2024 ACS 5-year estimate ±47,744 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.0 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53191
Restaurants per 10,000 residents	24.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+40.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-12.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-22.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	5 (range 3–8) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.16) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	48 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	55 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	36 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	54 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53191. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.16, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	55.0	55	40%	+22.0
Restaurant Opportunity Score	36.4	36	35%	+12.7
Market Momentum Score	54.4	54	25%	+13.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,261	54	40%	+21.4
Median household income (ACS)	75,833	56	40%	+22.6
Households (ACS)	1,378	55	20%	+11.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 36 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-12.5	17	35%	+5.9
Restaurants per 10,000 residents (lower = more room)	21.5	34	25%	+8.4
Population (ACS)	3,261	54	20%	+10.7
Median household income (ACS)	75,833	56	20%	+11.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	40	87	50%	+43.7
10-year restaurant growth	-12.5	17	30%	+5.1
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (15)

By cuisine

American 4 · Dessert 3 · Ice cream / frozen desserts 2 · Mexican 2 · Sandwiches 2 · Bakery 1 · Breakfast 1 · Coffee 1 · Italian 1 · Pizza 1 · Seafood 1

By type

Restaurant (service type not stated) 9 · Bar 4 · Casual dining 4 · Dessert 3 · Bakery 1 · Coffee shop 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Bay Cooks	Restaurant (service type not stated)	American · Mexican	99 N Walworth Ave	open
BRAGII Coffee House & Wine Bar	Bar · Restaurant (service type not stated) · Coffee shop	Coffee	107 N Walworth Ave	open
Cafe Calamari	Restaurant (service type not stated)	Italian · Seafood	10 E Geneva St	open
Chocolaterie Colibri– Artisan Chocolates, Gelatos, Sorbets & Patisseries	Dessert	Dessert	77 N Walworth Ave	open
Daddy Maxwell's Diner and Cafe	Casual dining	American · Breakfast	150 Elkhorn Rd	open
Dip In The Bay	Dessert	Ice cream / frozen desserts · Dessert	105 N Walworth Ave	open
Esposito Restaurant	Restaurant (service type not stated)		659 E Geneva St	open
Frosty Moose	Dessert	Ice cream / frozen desserts · Sandwiches · Dessert	35 W Geneva St	open
Harpoon Willie's	Bar · Casual dining		8 E Geneva St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	156 Elkhorn Rd	open
Lucke's Cantina	Casual dining · Restaurant (service type not stated) · Bar	Mexican	220 Elkhorn Rd	open
PIER 290 PIER 290	Restaurant (service type not stated) · Casual dining · Bar	American	1 Liechty Dr	open
Rustic Cheesecakes	Bakery	Bakery	76 Orchard St	open
Shore Club	Restaurant (service type not stated)	American	2 W Geneva St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	236 Elkhorn Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	9	—	—	—	—	SIC1987
1995	6	6	—	—	—	—	SIC1987
1996	5	5	—	—	—	—	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	8	8	8	—	—	—	NAICS1997
1999	8	8	7	1	—	—	NAICS1997
2000	10	8	6	1	1	—	NAICS1997
2001	10	8	6	1	1	—	NAICS1997
2002	9	7	6	1	—	—	NAICS1997
2003	9	7	5	2	—	—	NAICS2002
2004	9	7	4	2	1	—	NAICS2002
2005	8	6	4	2	—	—	NAICS2002
2006	12	8	5	2	1	—	NAICS2002
2007	13	9	5	3	1	—	NAICS2002
2008	11	7	4	3	—	—	NAICS2007
2009	10	7	4	3	—	—	NAICS2007
2010	10	7	4	3	—	—	NAICS2007
2011	10	7	4	3	—	—	NAICS2007
2012	11	8	6	2	—	—	NAICS2012
2013	11	8	6	2	—	—	NAICS2012
2014	9	6	4	2	—	—	NAICS2012
2015	11	6	4	2	—	2	NAICS2012
2016	12	8	4	4	—	1	NAICS2012
2017	9	6	4	—	—	—	NAICS2017
2018	8	5	4	—	—	—	NAICS2017
2019	8	5	4	—	—	—	NAICS2017
2020	9	5	4	—	—	—	NAICS2017
2021	8	5	4	—	—	—	NAICS2017
2022	8	6	5	—	—	—	NAICS2022
2023	9	7	6	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53191. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53125	2.3 mi	4	2023
53147	5.0 mi	68	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.