BMIE Market 75189

Rockwall County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	48,739 2020–2024 ACS 5-year estimate ±1,700 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	15,743 2020–2024 ACS 5-year estimate ±538 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	22,406 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,702 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$117,125 2020–2024 ACS 5-year estimate ±5,021 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.3 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,173 2020–2024 ACS 5-year estimate ±140 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$356,600 2020–2024 ACS 5-year estimate ±7,900 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	109.9 sq mi Census Gazetteer 2020
Restaurants	46 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 75189
Restaurants per 10,000 residents	7.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+39.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+155.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+411.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,433.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	60 (range 56–64) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.8 per year, r² 0.96) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	92 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	93 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	89 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	92 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 75189. Projection: linear trend v1, fitted 2013–2023, +2.8 restaurants per year, r² 0.96, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 92 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	93.3	93	40%	+37.3
Restaurant Opportunity Score	89.3	89	35%	+31.3
Market Momentum Score	91.9	92	25%	+23.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 93 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	48,739	97	40%	+38.7
Median household income (ACS)	117,125	89	40%	+35.8
Households (ACS)	15,743	94	20%	+18.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	155.6	96	35%	+33.5
Restaurants per 10,000 residents (lower = more room)	9.4	74	25%	+18.6
Population (ACS)	48,739	97	20%	+19.3
Median household income (ACS)	117,125	89	20%	+17.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 92 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	39.4	87	50%	+43.6
10-year restaurant growth	155.6	96	30%	+28.7
20-year restaurant growth	411.1	98	20%	+19.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (119)

By cuisine

American 21 · Mexican 19 · Coffee 13 · Bakery 11 · Dessert 9 · Pizza 9 · Southwestern / Tex-Mex 8 · Burgers 7 · Chicken / wings 6 · Latin American (other) 6 · BBQ 5 · Ice cream / frozen desserts 5 · Cajun, Creole, Southern 4 · Italian 4 · Sandwiches 4 · Breakfast 3 · Juice / smoothies 2 · Asian 1 · Chinese 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Japanese 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 59 · Quick service 31 · Bakery 12 · Dessert 12 · Café 10 · Coffee shop 9 · Bar 7 · Casual dining 7 · Food truck 6 · Delivery-focused 4 · Juice, smoothie, tea 3 · Brewery / taproom 2 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Alejandro's	Restaurant (service type not stated)	Latin American (other) · Mexican	141 E Main St	open
Alumni Sports Bar & Grill	Bar · Casual dining		146 E Main St	open
Anvil Brewing	Brewery / taproom · Casual dining · Bar		232 E Main St	open
Arboledas Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	138 E Main St	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	648 I-30 Frontage Rd	open
Arizona Sunrise Cafecito & Catering	Café · Food truck	Coffee · Southwestern / Tex-Mex	151 Sabine Creek Rd	open
Artiszn Coffee	Coffee shop · Café	Coffee	151 Sabine Creek Rd	open
B & F Diner Burger & Fries	Restaurant (service type not stated) · Casual dining	American	5360 State Highway 276 W	open
Banda Burrito	Restaurant (service type not stated)	Mexican	201 W Hwy I-30	open
Birrieria Aguinaga Birrieria Aguiñaga	Restaurant (service type not stated)	Mexican · Latin American (other)	205 E Main St	open
Burger King Burger King	Quick service	Burgers · American	440 I-30	open
Buttercup Bakery and Gift Shoppe	Bakery	Bakery	350 Bennett Ln	open
California Helicopter International	Restaurant (service type not stated)		279 Blackland Rd	open
Charlie's Old Fashioned Kitchen	Restaurant (service type not stated)	Burgers · American	107 I-30 E	open
Chicharrones Salazar	Restaurant (service type not stated)		6327 CR-2597	open
Chick-fil-A Chick-fil-A	Quick service		380 West I-30 Frontage Rd	open
Chili's Grill & Bar	Restaurant (service type not stated)		410 W IH 30	open
Chipotle Mexican Grill Chipotle	Quick service		4930 E Interstate 30	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	460 Interstate 30	open
Conpana coffee	Coffee shop · Café	Coffee	6503 TX-66	open
County Line Pizza	Restaurant (service type not stated)	Pizza · Italian	9494 TX-276	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	506 W Interstate 30	open
Denny's	Café · Restaurant (service type not stated) · Casual dining	Breakfast · Coffee · American	201 W Hwy I-30	open
Dmd Elite, Llc Dba United Construction O R Allsports Etc	Restaurant (service type not stated)		4872 State Highway 276	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	117 E. Main St.	open
Donut D'Lite	Bakery · Dessert	Dessert · Bakery	125 W Interstate 30	open
donut palace	Bakery · Dessert	Dessert · Bakery	5206 TX-276	open
Donutland	Bakery · Dessert	Dessert	574 W Interstate 30	open
DQ Grill & Chill DQ Grill & Chill	Quick service		506 West Interstate 30	open
EL Wagyu	Restaurant (service type not stated)	Burgers · American	6503 TX-66	open
Frosty Hut	Dessert	Ice cream / frozen desserts · Dessert		open
Fuzzy's Taco Shop Fuzzy's Taco Shop	Quick service		117 West IH-30	open
Fuzzy's Taco Shop Fuzzy's Taco Shop	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	117 I-30 Frontage Rd	open
Golden Chick Golden Chick	Quick service	Chicken / wings · American	117 I-30 Frontage Rd	open
Golden Sourdough by Holly	Bakery · Food truck	Bakery	217 E Main St	open
Good Measure Exchange	Bakery · Dessert · Delivery-focused	Bakery · Dessert	4144 CR-2596	open
I-30 and Memorial Parkway, Fate Whataburger	Quick service		4810 E Interstate 30	open
I30 & Erby Campbell Whataburger	Quick service		540 W Interstate 30	open
Iron Plow	Bar · Casual dining		105 W Main St	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	410 W IH 30	open
Jack in the Box	Quick service		100 E Interstate 30	open
Koishi House Ramen & Sushi Bar Fate TX	Restaurant (service type not stated)	Japanese · Sushi	4970 E Interstate 30	open
Komerica Donuts	Bakery · Dessert	Dessert · Bakery	139 E Main St	open
la popular panaderia mobil	Bakery	Bakery	4892 J R Ct	open
Lion's Head Coffee	Coffee shop	Coffee	205 Rostan Ct.	open
Los Pinos Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	121 E Main St	open
Loteria Fruteria Royse City	Dessert	Ice cream / frozen desserts	5218 State Highway 276 W	open
Luigi's Italian Cafe Luigi's Italian Cafe	Café	Italian · Pizza · Coffee	220 E Main St	open
Main Street Emporium Ice Cream & Coffee	Dessert · Coffee shop · Café	Ice cream / frozen desserts · Coffee	101 E Main St	open
Main Street Emporium Llc	Restaurant (service type not stated)		101 E Main St	open
Matt's Rancho Martinez	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	4765 TX-276	open
McDonald's	Quick service		5020 E Interstate 30	open
McDonald's McDonald's	Quick service		5020 E. I-30	open
McDonald's McDonald's	Quick service	Burgers · American	5020 E. I-30	open
McDonald's McDonald's	Quick service	Burgers · American	200 W Ih 30	open
Melendez Tacos Y Mas	Restaurant (service type not stated)	Mexican	520 I-30 Frontage Rd	open
Milano's Pizza	Restaurant (service type not stated)	Pizza · Italian	209 E Main St	open
Our Bistro	Restaurant (service type not stated)	Hot dogs · American	600 Interstate 30	open
Pablo's Restaurant and Cantina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	131 E Fate Main Pl #106	open
Palio's Pizza Cafe	Restaurant (service type not stated)	Pizza · Italian	923 Erby Campbell Blvd	open
Panda Express Panda Express	Quick service		4800 East Interstate 30	open
Panda Express	Quick service	Chinese · Asian	526 W Interstate 30	open
Papa Johns Pizza Papa John's Pizza	Quick service · Delivery-focused	Pizza	572 I-30 Frontage Rd	open
Paws4Wine	Winery / distillery / taproom · Bar		7551 TX-66	open
Phat Daddy’s BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	5476 TX-276	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	125 I-30	open
Pizza Inn	Restaurant (service type not stated)	Pizza	5296 State Highway 276	open
Pizza Inn	Restaurant (service type not stated)	Pizza	100 E Interstate 30	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	696 W Interstate 30	open
Powerway Corporation	Restaurant (service type not stated)		201 W Interstate 30	open
Quiznos	Restaurant (service type not stated) · Quick service	Sandwiches · Chicken / wings	117 W Interstate 30	open
Randall W Reeddba Autocraft Service Cen	Restaurant (service type not stated)		5620 State Highway 276 Ste A	open
Renew Coffee	Coffee shop · Café	Coffee	211 E Main St	open
Rice Express	Restaurant (service type not stated)		125 W Interstate 30 Ste A	open
Richards Smokehouse	Restaurant (service type not stated)	BBQ	Hwy 276	open
Roots of Burrow, LLC	Restaurant (service type not stated) · Food truck		6503 TX-66	open
Rowlett Coffee Roastery	Coffee shop · Restaurant (service type not stated)	Coffee		open
Royse City Networking Breakfast	Restaurant (service type not stated)	Breakfast	200 Plum St	open
Royse City Rx Llc	Restaurant (service type not stated)		125 W Interstate 30 Ste A	open
Salad and Go	Restaurant (service type not stated)		4950 Interstate 30	open
Smoke Sessions	Restaurant (service type not stated)	BBQ	7612 W State Highway 66	open
Smoke Sessions Barbecue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	307 TX-66	open
Smoothie King Smoothie King	Juice, smoothie, tea · Delivery-focused	Juice / smoothies · Healthy / salads / bowls	720 I-30	open
Snack silla La botana regia	Restaurant (service type not stated) · Food truck	Mexican	2997 Blackland Rd	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	205 West I-30	open
Soulman's Bar-B-Que Soulman's Bar-B-Que	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	818 I-30	open
Soulman's Bar-b-que Llc	Restaurant (service type not stated)		202 E Main St	open
Southern Junction Nightclub & Steakhouse	Bar	Steakhouse	5574 TX-276	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	624 I-30	open
Starbucks Coffee Company Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	5040 I-30 Frontage Rd	open
Starwood Cafe - Fate Starwood Cafe - Wylie	Café	Coffee · Breakfast · American	5000 I-30 Ste 100	open
SUBWAY	Other	Sandwiches	926 E Interstate 30	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	494 W Interstate 30	open
Sweetface Sugar Shoppe & Bakery	Bakery	Bakery	134 E Main St	open
sweetFrog sweetFrog	Dessert · Bar	Dessert	134 E Main Street	open
Sweetwater Grill	Casual dining · Bar	American	4884 TX-276	open
Taco Bell Taco Bell	Quick service	Mexican	1210 Memorial Dr.	open
Taco Bell Taco Bell	Quick service	Mexican	115 E. Highway 30	open
Taco Bueno	Restaurant (service type not stated)	Mexican	744 I-30	open
Taco Bueno Taco Bueno	Restaurant (service type not stated) · Quick service	Mexican	744 I-30	open
Taco Reyes	Quick service · Restaurant (service type not stated)	Mexican	5200 State Highway 276	open
Taqueria El Arquito Taqueria El Arquito	Restaurant (service type not stated)	Mexican · Latin American (other)	926 I-30	open
Taqueria el Compadrito	Restaurant (service type not stated)	Mexican · Latin American (other)	6503 TX-66	open
Taqueria La Flor	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7510 W State Highway 66	open
Texas Cafe Diner Royse City Texas Cafe Diner Royse City, TX	Casual dining	American	103 E Main St	open
The BackPorch	Restaurant (service type not stated)	American	7508 County Road 2584	open
The Blue Tropics	Dessert	Dessert	151 Sabine Creek Rd	open
The Dough Diaries	Bakery	Bakery	0000	open
The Perfect Bite Food Truck	Food truck		151 Sabine Creek Rd	open
The Sweet Heaven	Dessert	Ice cream / frozen desserts · Dessert	5196 TX-276	open
The Well Coffee Lounge	Restaurant (service type not stated)	American	103 E Main St	open
Thirsty Bro Brewing Co	Brewery / taproom		141 E Main St	open
Twilight Coffee Trailer	Coffee shop · Juice, smoothie, tea · Food truck	Coffee · Juice / smoothies	1325 FM 1777	open
Victoria's Tea Room and Market	Juice, smoothie, tea · Restaurant (service type not stated)	Tea / bubble tea	103 N Houston St	open
Walmart Bakery	Bakery	Bakery	494 I 30 E	open
Whataburger	Restaurant (service type not stated)	Burgers	4810 E Interstate 30	open
Whataburger Whataburger	Quick service	Burgers · American	540 W Interstate 30	open
Wing Snob Wing Snob	Quick service · Restaurant (service type not stated)	Chicken / wings	4970 E I-30, Ste 120	open
Wingstop Wingstop	Quick service	Chicken / wings · American	600 W I-30	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	1	1	—	—	—	—	SIC1987
1997	1	1	—	—	—	—	SIC1987
1998	2	2	1	1	—	—	NAICS1997
1999	2	2	1	1	—	—	NAICS1997
2000	3	3	2	1	—	—	NAICS1997
2001	6	5	2	3	—	1	NAICS1997
2002	7	7	3	3	1	—	NAICS1997
2003	9	9	2	5	2	—	NAICS2002
2004	9	9	3	5	1	—	NAICS2002
2005	11	11	3	7	1	—	NAICS2002
2006	13	13	5	7	1	—	NAICS2002
2007	13	13	5	7	1	—	NAICS2002
2008	11	11	4	6	1	—	NAICS2007
2009	16	15	8	6	1	1	NAICS2007
2010	16	16	7	8	1	—	NAICS2007
2011	17	16	7	8	1	1	NAICS2007
2012	19	17	7	9	1	1	NAICS2012
2013	19	18	7	10	1	—	NAICS2012
2014	18	17	7	10	—	—	NAICS2012
2015	24	23	9	13	1	—	NAICS2012
2016	30	28	8	18	2	—	NAICS2012
2017	33	32	8	20	4	—	NAICS2017
2018	34	33	10	19	4	—	NAICS2017
2019	37	35	11	20	4	—	NAICS2017
2020	40	38	12	22	4	—	NAICS2017
2021	42	41	14	22	5	—	NAICS2017
2022	41	40	14	22	4	—	NAICS2022
2023	48	46	15	23	8	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 75189. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
75132	4.0 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.