BMIE Market 78754
Travis County, Texas · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 32,690 2020–2024 ACS 5-year estimate ±3,514 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 13,345 2020–2024 ACS 5-year estimate ±1,320 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 15,036 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,492 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $90,121 2020–2024 ACS 5-year estimate ±12,504 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 34.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,728 2020–2024 ACS 5-year estimate ±56 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $349,400 2020–2024 ACS 5-year estimate ±23,046 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 15.1 sq mi Census Gazetteer 2020 |
| Restaurants | 18 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78754 |
| Restaurants per 10,000 residents | 12.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +38.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -18.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +350.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +500.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 12 (range 6–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.5 per year, r² 0.26) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 71 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 84 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 67 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 78754. Projection: linear trend v1, fitted 2013–2023, -0.5 restaurants per year, r² 0.26, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Texas and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 83.7 | 84 | 40% | +33.5 |
| Restaurant Opportunity Score | 60.3 | 60 | 35% | +21.1 |
| Market Momentum Score | 67.4 | 67 | 25% | +16.8 |
Consumer Market Score: 84 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 32,690 | 90 | 40% | +36.2 |
| Median household income (ACS) | 90,121 | 73 | 40% | +29.3 |
| Households (ACS) | 13,345 | 91 | 20% | +18.3 |
Restaurant Opportunity Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -18.2 | 14 | 35% | +5.1 |
| Restaurants per 10,000 residents (lower = more room) | 5.5 | 90 | 25% | +22.5 |
| Population (ACS) | 32,690 | 90 | 20% | +18.1 |
| Median household income (ACS) | 90,121 | 73 | 20% | +14.7 |
Market Momentum Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 38.5 | 87 | 50% | +43.5 |
| 10-year restaurant growth | -18.2 | 14 | 30% | +4.3 |
| 20-year restaurant growth | 350 | 97 | 20% | +19.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (59)
By cuisine
Mexican 15 · American 6 · Coffee 6 · Latin American (other) 4 · Asian 3 · Burgers 3 · Chicken / wings 3 · Pizza 3 · Sandwiches 3 · Bakery 2 · Breakfast 2 · Southwestern / Tex-Mex 2 · Tea / bubble tea 2 · Korean 1 · Seafood 1 · Vietnamese 1
By type
Restaurant (service type not stated) 35 · Quick service 11 · Café 6 · Coffee shop 5 · Food truck 5 · Bar 4 · Casual dining 3 · Bakery 2 · Brewery / taproom 2 · Juice, smoothie, tea 2 · Other 2 · Delivery-focused 1 · Specialty food shop 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Al Demashqi Mediterranean Cuisine - Pflugerville | Food truck · Restaurant (service type not stated) | Asian | 13422 Dessau Rd | open |
| American Concessions Cafe | Restaurant (service type not stated) | 12100 Samsung Blvd | open | |
| Antojitos Hondurenos | Restaurant (service type not stated) | Latin American (other) | 7901 Cameron Rd | open |
| Asian Food | Restaurant (service type not stated) · Food truck | Asian | 13422 Dessau Rd | open |
| Austin Beerworks - Sprinkle Valley | Brewery / taproom · Casual dining · Bar | 10300 Springdale Rd | open | |
| Buddy's Burger | Restaurant (service type not stated) | Burgers · American | 9001 Cameron Rd | open |
| Cafe 300 | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 12100 Samsung Blvd | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings | 1805 E Parmer Ln | open |
| Costa Del Sol | Restaurant (service type not stated) | Mexican · Latin American (other) | 7901 Cameron Rd | open |
| Deli Express | Specialty food shop · Quick service | Sandwiches | 8606 Wall St Ste 450 | open |
| Domino's Pizza Domino's Pizza | Delivery-focused · Quick service | Pizza | 9001 Cameron Rd Ste. 203 | open |
| Dragonbeard Kitchen | Restaurant (service type not stated) | Asian | 8201 Cross Park Dr Ste B1 | open |
| Dutch Bros. Coffee Dutch Bros Coffee Jackson County | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1815 E Parmer Ln | open |
| E Parmer Ln & Dessau Rd Whataburger | Quick service | 1719 E PARMER LN | open | |
| El Mana Authentic Mexican Food Truck | Food truck | Mexican | 11003 Harris Branch Pkwy | open |
| El Pollo Rico Express El Pollo Rico Manor, Tx | Restaurant (service type not stated) | Chicken / wings · Mexican | 13422 Dessau Rd | open |
| El Sabor Mexicano | Restaurant (service type not stated) · Casual dining | Mexican · American | 1605 Dungan Ln | open |
| El Vago Cantina | Restaurant (service type not stated) | Mexican | 8201 Cross Park Dr Ste B2 | open |
| First Watch First Watch | Restaurant (service type not stated) | Breakfast · American | 3500 East Parmer Lane | open |
| Flame Broiler Flame Broiler | Quick service · Restaurant (service type not stated) | Korean | 3500 E Parmer Ln Suite 12140 | open |
| Golden Fried Chicken | Restaurant (service type not stated) | Chicken / wings | 7901 Cameron Rd Ste 4 | open |
| HK Tea | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 11800 Dessau Rd | open |
| Jack in the Box | Quick service | 12309 Dessau Rd | open | |
| Jc's Mcd's #9 Ltd | Restaurant (service type not stated) | 1508 Dessau Ridge Ln Ste 801 | open | |
| Jcf's Restaurant #29 Ltd | Restaurant (service type not stated) | 1508 Dessau Ridge Ln Ste 801 | open | |
| Jule | Restaurant (service type not stated) | 8514 Cameron Rd | open | |
| Ken's Tacos | Restaurant (service type not stated) | Mexican · Sandwiches | 9408 Dessau Rd | open |
| Killer Burger Killer Burger | Restaurant (service type not stated) · Quick service | Burgers | 3500 E Parmer Ln | open |
| La Tampiqueña Taqueria | Bakery · Food truck | Bakery | open | |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 6204 La Homa Rd | open |
| Little City Coffee Roasters | Coffee shop · Café | Coffee | 9709 Brown Ln Ste f | open |
| Lizs Grill | Restaurant (service type not stated) | 11003 Harris Branch Pkwy | open | |
| Local Slice II | Restaurant (service type not stated) · Casual dining | Pizza · American | 8201 Cross Park Dr | open |
| Los Mesa Jr | Restaurant (service type not stated) | Mexican | 13501 Dessau Rd | open |
| Los Tacos MTY | Restaurant (service type not stated) | Mexican · Latin American (other) | 8704 Cross Park Dr | open |
| Marisco Reyes y Antojitos del Mar | Restaurant (service type not stated) | Seafood · Mexican · Latin American (other) | 13422 Dessau Rd | open |
| Meridian Hive | Brewery / taproom | 8120 Exchange Dr Ste 400 | open | |
| Micheladas | Bar | Mexican | 8201 Cross Park Dr | open |
| Parmer Dutch Bros. Coffee | Coffee shop · Café | Coffee | 1815 E Parmer Ln | open |
| Pepperidge Farm | Bakery | Bakery | 9101 Wall St | open |
| Perikos Bar | Bar | 1611 Dungan Ln | open | |
| Pho Phong Luu | Restaurant (service type not stated) | Vietnamese | 11800 Dessau Rd Ste 302 | open |
| Protein Power | Juice, smoothie, tea | Tea / bubble tea | 13015 Dessau Rd Ste A-203 | open |
| Quiznos | Other | Sandwiches | 8201 Cross Park Dr Ste B2 | open |
| Rogues Over The Top Pierogi | Food truck | 7800 S 1st St | open | |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 4107 E Yager Ln, 200 | open |
| Taco Bell Taco Bell | Quick service | Mexican | 1548 E. Parmer Lane | open |
| Taco Shack | Restaurant (service type not stated) | Mexican | 8201 Cross Park Dr | open |
| Tacubaya Tacos | Quick service · Restaurant (service type not stated) | Mexican | 13422 Dessau Rd | open |
| Taqueria Pepe’s ATx LLc | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 13525 Dessau Rd | open |
| Taqueria Selena | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 13422 Dessau Rd | open |
| The Austin Artisan Commissary | Restaurant (service type not stated) · Other | American | 8140 Exchange Dr | open |
| The Austin Eagle | Bar | 8201 Cross Park Dr | open | |
| The Austin Winery | Winery / distillery / taproom | 9007 Tuscany Way | open | |
| Tjlf Management, Llc | Restaurant (service type not stated) | 1508 Dessau Ridge Ln Ste 801 | open | |
| Urban Bites at East Village Market | Restaurant (service type not stated) | 3500 E Parmer Ln | open | |
| Waffle House Waffle House | Restaurant (service type not stated) | Breakfast | 12304 Dessau Rd | open |
| Whataburger Whataburger | Quick service | Burgers · American | 1719 E PARMER LN | open |
| Bar Partners | Bar | 9201 Brown Ln Ste 120 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 3 | 3 | — | — | — | — | SIC1987 |
| 1995 | 2 | 2 | — | — | — | — | SIC1987 |
| 1996 | 3 | 3 | — | — | — | — | SIC1987 |
| 1997 | 4 | 4 | — | — | — | — | SIC1987 |
| 1998 | 6 | 2 | — | 2 | — | — | NAICS1997 |
| 1999 | 6 | 2 | — | 2 | — | — | NAICS1997 |
| 2000 | 7 | 3 | — | 3 | — | — | NAICS1997 |
| 2001 | 6 | 2 | — | 2 | — | — | NAICS1997 |
| 2002 | 6 | 3 | 1 | 2 | — | — | NAICS1997 |
| 2003 | 7 | 4 | 1 | 3 | — | — | NAICS2002 |
| 2004 | 9 | 5 | — | 5 | — | — | NAICS2002 |
| 2005 | 10 | 7 | 2 | 5 | — | — | NAICS2002 |
| 2006 | 10 | 7 | 2 | 5 | — | — | NAICS2002 |
| 2007 | 20 | 17 | 2 | 14 | 1 | — | NAICS2002 |
| 2008 | 24 | 21 | 4 | 16 | 1 | — | NAICS2007 |
| 2009 | 23 | 19 | 4 | 14 | 1 | — | NAICS2007 |
| 2010 | 23 | 18 | 4 | 13 | 1 | 1 | NAICS2007 |
| 2011 | 23 | 18 | 4 | 13 | — | — | NAICS2007 |
| 2012 | 27 | 20 | 3 | 17 | — | 1 | NAICS2012 |
| 2013 | 28 | 22 | 3 | 19 | — | — | NAICS2012 |
| 2014 | 25 | 20 | 4 | 16 | — | — | NAICS2012 |
| 2015 | 23 | 18 | 4 | 14 | — | — | NAICS2012 |
| 2016 | 26 | 20 | 6 | 14 | — | 1 | NAICS2012 |
| 2017 | 20 | 13 | 7 | 6 | — | — | NAICS2017 |
| 2018 | 21 | 13 | 7 | 6 | — | — | NAICS2017 |
| 2019 | 23 | 15 | 7 | 7 | — | — | NAICS2017 |
| 2020 | 22 | 13 | 6 | 7 | — | — | NAICS2017 |
| 2021 | 23 | 15 | 7 | 8 | — | — | NAICS2017 |
| 2022 | 25 | 17 | 9 | 7 | — | — | NAICS2022 |
| 2023 | 26 | 18 | 10 | 7 | — | — | NAICS2022 |