BMIE Market 83669

Ada County, Idaho · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,827 2020–2024 ACS 5-year estimate ±826 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,879 2020–2024 ACS 5-year estimate ±395 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,365 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,688 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,091 2020–2024 ACS 5-year estimate ±10,218 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,910 2020–2024 ACS 5-year estimate ±694 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$586,400 2020–2024 ACS 5-year estimate ±38,278 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	22.0 sq mi Census Gazetteer 2020
Restaurants	21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 83669
Restaurants per 10,000 residents	13.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+110.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+110.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+950.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+950.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 16–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.67) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	84 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	81 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	97 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 83669. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.67, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Idaho and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 192, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.1	79	40%	+31.7
Restaurant Opportunity Score	80.5	81	35%	+28.2
Market Momentum Score	97.1	97	25%	+24.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,827	78	40%	+31.4
Median household income (ACS)	100,091	81	40%	+32.4
Households (ACS)	5,879	77	20%	+15.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	110	94	35%	+33.0
Restaurants per 10,000 residents (lower = more room)	12.5	62	25%	+15.6
Population (ACS)	16,827	78	20%	+15.7
Median household income (ACS)	100,091	81	20%	+16.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 97 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	110	98	50%	+48.9
10-year restaurant growth	110	94	30%	+28.3
20-year restaurant growth	950	99	20%	+19.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (51)

By cuisine

Coffee 8 · American 6 · Bakery 6 · Pizza 6 · Dessert 4 · Asian 3 · Ice cream / frozen desserts 3 · Mexican 3 · Sandwiches 3 · Burgers 2 · Japanese 2 · Juice / smoothies 2 · Latin American (other) 2 · BBQ 1 · Chicken / wings 1 · Chinese 1 · Healthy / salads / bowls 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 21 · Quick service 12 · Bar 8 · Coffee shop 7 · Bakery 6 · Café 6 · Dessert 6 · Casual dining 5 · Specialty food shop 2 · Juice, smoothie, tea 2 · Delivery-focused 1 · Food truck 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
208 Sip	Juice, smoothie, tea	Juice / smoothies	36 N Seneca Springs Way Ste 150	open
Asian Wok Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	9706 W State St	open
Beans & Brews Coffeehouse Beans & Brews Coffee House	Quick service · Coffee shop · Café · Bakery	Coffee · Bakery	145 S Plummer Way	open
Bordertown Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	11530 W State St	open
Cafe Rio Cafe Rio Mexican Grill	Restaurant (service type not stated)	Mexican · Latin American (other)	140 N Highbrook Wy	open
Capriotti's Sandwich Shop Capriotti's Sandwich Shop	Specialty food shop · Quick service	Sandwiches · American	200 N Highbrook Wy Ste 100	open
Cinnabon Cinnabon	Bakery · Dessert	Bakery · Dessert	11243 W State St	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	11735 W State St	open
Dickey's Barbecue Pit Dickey's Barbecue Pit National	Restaurant (service type not stated)	BBQ · American	10580 W State St	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	10580 W State St Ste 104 Ste 104	open
El Mariachi Loco Restaurante	Restaurant (service type not stated)	Mexican · Latin American (other)	9966 W State St	open
Figaro's Pizza	Restaurant (service type not stated)	Pizza	9768 W State St	open
FiiZ Drinks	Restaurant (service type not stated)		9759 W State St., Ste 100	open
FITT Juice Co.	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	36 N Seneca Springs Way	open
Flour Garden Bake House	Bakery	Bakery	9356 W Dove Creek St	open
Helina Marie's	Bar		11053 W State St	open
Idaho Sushi Company	Restaurant (service type not stated)	Japanese · Sushi · Asian	1500 N Star Rd	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	51 N Union Street	open
Kapa Services Inc	Restaurant (service type not stated)		28 S Star Rd	open
Lew's Smokehouse	Casual dining · Bar		2963 N Windbrook Ave	open
McDonald's McDonald's	Quick service	Burgers · American	10474 W State St	open
Mountain Mike's Pizza Mountain Mike's Pizza	Restaurant (service type not stated)	Pizza	51 N Union St #110	open
Moxie Java - Star Depot	Coffee shop	Coffee	11530 W State St	open
Papa Murphy's \| Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	9765 W. State St., Suite 105	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	10706 W State St Ada	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Proof Craft Kitchen and Cocktails	Bar · Casual dining		9759 W State St Ste 105	open
Qiqis Kitchen Inc	Restaurant (service type not stated)		9706 W State St	open
Rare Steakhouse	Restaurant (service type not stated)	Steakhouse · American	9840 W State St	open
Rustic Table Kitchen Bar	Restaurant (service type not stated)	American · Burgers	9846 W State St	open
Sally's SNO-Biz	Dessert		10412 W State St	open
Sea Salt Creamery and Bakeshop	Dessert · Bakery	Dessert · Ice cream / frozen desserts · Bakery	9712 W State St	open
Sol Invictus Vineyard	Winery / distillery / taproom · Bar		6394 Schmidt Ln	open
Star Country Cafe	Casual dining · Café	American · Coffee	10883 W State St	open
Star Phillips Inc	Restaurant (service type not stated)		11735 W State St	open
Star Saloon	Bar		10937 W State St	open
Star Sugar Shack	Dessert · Food truck	Dessert	1500 N Star Rd	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	210 N Highbrook Wy	open
Starbucks Starbucks	Coffee shop · Quick service · Café	Coffee	9803 W State St	open
Subway	Other	Sandwiches	28 S Star Rd	open
Sully's Pub and Grill	Bar · Casual dining		11123 W State St	open
Taco Bell Taco Bell	Quick service		41 S Moyle Ave	open
Tacos Colima- Star	Quick service · Restaurant (service type not stated)	Mexican	10942 W State St	open
Taphouse Pub & Eatery - Star	Bar · Casual dining		9765 W State St #100	open
Teriyaki Madness Teriyaki Madness	Restaurant (service type not stated)	Asian · Japanese	200 N Highbrook Wy	open
The Cellars at River's Edge	Bar		6926 ID-44	open
The Human Bean The Human Bean	Coffee shop · Restaurant (service type not stated) · Café	Coffee	11633 W State St	open
The Rusty Cup	Coffee shop	Coffee	9864 W State St	open
Westside Pizza Westside Pizza	Restaurant (service type not stated) · Quick service	Pizza	11200 W Hercules Dr Suite 100	open
Wing Boss	Restaurant (service type not stated)	Chicken / wings	10580 W State St	open
Zeppes Italian Ice & Frozen Custard	Dessert	Dessert · Ice cream / frozen desserts	9759 W State St Ste 100	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	2	—	—	—	—	SIC1987
1995	1	1	—	—	—	—	SIC1987
1999	1	1	—	1	—	—	NAICS1997
2000	1	—	—	—	—	1	NAICS1997
2001	3	2	—	1	1	1	NAICS1997
2002	3	2	—	1	1	1	NAICS1997
2003	3	2	—	1	1	1	NAICS2002
2004	7	6	2	2	2	1	NAICS2002
2005	10	9	3	3	3	1	NAICS2002
2006	10	8	4	2	2	1	NAICS2002
2007	10	8	4	2	2	1	NAICS2002
2008	10	7	4	1	2	1	NAICS2007
2009	11	9	5	3	1	1	NAICS2007
2010	12	10	6	3	1	1	NAICS2007
2011	13	10	5	4	1	2	NAICS2007
2012	9	7	5	1	1	1	NAICS2012
2013	12	10	7	2	1	1	NAICS2012
2014	11	9	7	1	1	1	NAICS2012
2015	10	8	7	1	—	1	NAICS2012
2016	12	10	7	1	2	1	NAICS2012
2017	13	11	8	—	—	—	NAICS2017
2018	12	10	8	—	—	—	NAICS2017
2019	12	10	7	3	—	—	NAICS2017
2020	13	11	8	—	—	—	NAICS2017
2021	16	14	9	—	3	—	NAICS2017
2022	20	19	10	5	4	—	NAICS2022
2023	23	21	9	9	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 83669. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.